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The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments.

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Bibliographic Details
Title: The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments.
Authors: Banerjee, Akshina1 (AUTHOR) akshina@umich.edu, Urminsky, Oleg2 (AUTHOR) oleg.urminsky@chicagobooth.edu
Source: Marketing Science (INFORMS). May/Jun2025, Vol. 44 Issue 3, p566-592. 27p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2021.0018