APA (7th ed.) Citation

Banerjee, A., & Urminsky, O. (2025). The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments. Marketing Science (INFORMS), 44(3), 566. https://doi.org/10.1287/mksc.2021.0018

Chicago Style (17th ed.) Citation

Banerjee, Akshina, and Oleg Urminsky. "The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments." Marketing Science (INFORMS) 44, no. 3 (2025): 566. https://doi.org/10.1287/mksc.2021.0018.

MLA (9th ed.) Citation

Banerjee, Akshina, and Oleg Urminsky. "The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments." Marketing Science (INFORMS), vol. 44, no. 3, 2025, p. 566, https://doi.org/10.1287/mksc.2021.0018.