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The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments.

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Title: The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments.
Authors: Banerjee, Akshina1 (AUTHOR) akshina@umich.edu, Urminsky, Oleg2 (AUTHOR) oleg.urminsky@chicagobooth.edu
Source: Marketing Science (INFORMS). May/Jun2025, Vol. 44 Issue 3, p566-592. 27p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. May/Jun2025, Vol. 44 Issue 3, p566-592. 27p.
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        Value: 10.1287/mksc.2021.0018
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        Text: English
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              Text: May/Jun2025
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