The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments.
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| Title: | The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments. |
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| Authors: | Banerjee, Akshina1 (AUTHOR) akshina@umich.edu, Urminsky, Oleg2 (AUTHOR) oleg.urminsky@chicagobooth.edu |
| Source: | Marketing Science (INFORMS). May/Jun2025, Vol. 44 Issue 3, p566-592. 27p. |
| Database: | Business Source Ultimate |
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