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Psychological reactance among B2C sales prospects.

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Bibliographic Details
Title: Psychological reactance among B2C sales prospects.
Authors: Balducci, Bitty1 (AUTHOR) bitty.balducci@wsu.edu, Kim, Minjoo1 (AUTHOR)
Source: Journal of Personal Selling & Sales Management. Sep2025, Vol. 45 Issue 3, p294-312. 19p.
Database: Business Source Ultimate
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Description
ISSN:08853134
DOI:10.1080/08853134.2025.2479453