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Psychological reactance among B2C sales prospects.

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Bibliographic Details
Title: Psychological reactance among B2C sales prospects.
Authors: Balducci, Bitty1 (AUTHOR) bitty.balducci@wsu.edu, Kim, Minjoo1 (AUTHOR)
Source: Journal of Personal Selling & Sales Management. Sep2025, Vol. 45 Issue 3, p294-312. 19p.
Database: Business Source Ultimate
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  Data: Psychological reactance among B2C sales prospects.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Personal+Selling+%26+Sales+Management%22">Journal of Personal Selling & Sales Management</searchLink>. Sep2025, Vol. 45 Issue 3, p294-312. 19p.
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        Value: 10.1080/08853134.2025.2479453
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 294
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              M: 09
              Text: Sep2025
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              Y: 2025
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