Optimal buy-online-and-pick-up-in-store strategies in the livestreaming selling context.
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| Title: | Optimal buy-online-and-pick-up-in-store strategies in the livestreaming selling context. |
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| Authors: | Li, Zhengqiang1 (AUTHOR) lizhengqiang@hainanu.edu.cn, Ullah, Azmat2 (AUTHOR) azmat@hqu.edu.cn, Xu, Qingyun1,3 (AUTHOR) xuqy@sem.tsinghua.edu.cn, Lev, Benjamin4 (AUTHOR) bl355@drexel.edu |
| Source: | International Journal of Production Economics. Oct2025, Vol. 288, pN.PAG-N.PAG. 1p. |
| Database: | Business Source Ultimate |
| ISSN: | 09255273 |
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| DOI: | 10.1016/j.ijpe.2025.109711 |
