The Value of Online Interactions for Store Execution.
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| Title: | The Value of Online Interactions for Store Execution. |
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| Authors: | Caro, Felipe1 (AUTHOR) felipe.caro@anderson.ucla.edu, Martínez-de-Albéniz, Victor2 (AUTHOR) valbeniz@iese.edu, Apaolaza, Borja3 (AUTHOR) apaolaza@upenn.edu |
| Source: | Manufacturing & Service Operations Management (M&SOM) (INFORMS). Sep/Oct2025, Vol. 27 Issue 5, p1464-1483. 20p. |
| Database: | Business Source Ultimate |
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| ISSN: | 15234614 |
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| DOI: | 10.1287/msom.2024.1290 |