#Gifted: the impact of influencer gifting strategy in influencer marketing.
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| Title: | #Gifted: the impact of influencer gifting strategy in influencer marketing. |
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| Authors: | Wang, Ruoding1 (AUTHOR), Kim, Eunsoo2 (AUTHOR) eunsoo@uos.ac.kr, Li, Xinlong3 (AUTHOR) |
| Source: | International Journal of Advertising. Oct2025, Vol. 44 Issue 7, p1227-1263. 37p. |
| Database: | Business Source Ultimate |
| ISSN: | 02650487 |
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| DOI: | 10.1080/02650487.2025.2548645 |
