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#Gifted: the impact of influencer gifting strategy in influencer marketing.

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Title: #Gifted: the impact of influencer gifting strategy in influencer marketing.
Authors: Wang, Ruoding1 (AUTHOR), Kim, Eunsoo2 (AUTHOR) eunsoo@uos.ac.kr, Li, Xinlong3 (AUTHOR)
Source: International Journal of Advertising. Oct2025, Vol. 44 Issue 7, p1227-1263. 37p.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 188177838
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Label: Title
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  Data: #Gifted: the impact of influencer gifting strategy in influencer marketing.
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  Data: <searchLink fieldCode="AR" term="%22Wang%2C+Ruoding%22">Wang, Ruoding</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kim%2C+Eunsoo%22">Kim, Eunsoo</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> eunsoo@uos.ac.kr</i><br /><searchLink fieldCode="AR" term="%22Li%2C+Xinlong%22">Li, Xinlong</searchLink><relatesTo>3</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Advertising%22">International Journal of Advertising</searchLink>. Oct2025, Vol. 44 Issue 7, p1227-1263. 37p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=188177838
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/02650487.2025.2548645
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 37
        StartPage: 1227
    Titles:
      – TitleFull: #Gifted: the impact of influencer gifting strategy in influencer marketing.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Wang, Ruoding
      – PersonEntity:
          Name:
            NameFull: Kim, Eunsoo
      – PersonEntity:
          Name:
            NameFull: Li, Xinlong
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 10
              Text: Oct2025
              Type: published
              Y: 2025
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              Value: 02650487
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              Value: 44
            – Type: issue
              Value: 7
          Titles:
            – TitleFull: International Journal of Advertising
              Type: main
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