I Do Not Buy Your Story! Understanding the Limits of Storytelling in Corporate Social Responsibility Communication.
Saved in:
| Title: | I Do Not Buy Your Story! Understanding the Limits of Storytelling in Corporate Social Responsibility Communication. |
|---|---|
| Authors: | Krenz, Lukas1 (AUTHOR) lukaskrenz@gmx.net, Edinger‐Schons, Laura Marie2 (AUTHOR), Scheidler, Sabrina3 (AUTHOR), Sen, Sankar4 (AUTHOR), Wieseke, Jan5 (AUTHOR) |
| Source: | Psychology & Marketing. Oct2025, Vol. 42 Issue 10, p2557-2573. 17p. |
| Database: | Business Source Ultimate |
|
Full text is not displayed to guests.
Login for full access.
|
|
| ISSN: | 07426046 |
|---|---|
| DOI: | 10.1002/mar.22245 |
