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I Do Not Buy Your Story! Understanding the Limits of Storytelling in Corporate Social Responsibility Communication.

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Title: I Do Not Buy Your Story! Understanding the Limits of Storytelling in Corporate Social Responsibility Communication.
Authors: Krenz, Lukas1 (AUTHOR) lukaskrenz@gmx.net, Edinger‐Schons, Laura Marie2 (AUTHOR), Scheidler, Sabrina3 (AUTHOR), Sen, Sankar4 (AUTHOR), Wieseke, Jan5 (AUTHOR)
Source: Psychology & Marketing. Oct2025, Vol. 42 Issue 10, p2557-2573. 17p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Psychology+%26+Marketing%22">Psychology & Marketing</searchLink>. Oct2025, Vol. 42 Issue 10, p2557-2573. 17p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=188365228
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        Value: 10.1002/mar.22245
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        Text: English
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              Text: Oct2025
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