I Do Not Buy Your Story! Understanding the Limits of Storytelling in Corporate Social Responsibility Communication.
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| Title: | I Do Not Buy Your Story! Understanding the Limits of Storytelling in Corporate Social Responsibility Communication. |
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| Authors: | Krenz, Lukas1 (AUTHOR) lukaskrenz@gmx.net, Edinger‐Schons, Laura Marie2 (AUTHOR), Scheidler, Sabrina3 (AUTHOR), Sen, Sankar4 (AUTHOR), Wieseke, Jan5 (AUTHOR) |
| Source: | Psychology & Marketing. Oct2025, Vol. 42 Issue 10, p2557-2573. 17p. |
| Database: | Business Source Ultimate |
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