View in EDS HTML Full Text PDF Full Text

Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors.

Saved in:
Bibliographic Details
Title: Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors.
Authors: Lapresta-Romero, Sara (AUTHOR), Becker, Larissa (AUTHOR), Hernández-Ortega, Blanca (AUTHOR) bhernand@unizar.es, Terho, Harri (AUTHOR), Franco, José L. (AUTHOR)
Source: Journal of Interactive Marketing. Nov2025, Vol. 60 Issue 4, p452-473. 22p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:10949968
DOI:10.1177/10949968241251694