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Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors.

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Title: Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors.
Authors: Lapresta-Romero, Sara (AUTHOR), Becker, Larissa (AUTHOR), Hernández-Ortega, Blanca (AUTHOR) bhernand@unizar.es, Terho, Harri (AUTHOR), Franco, José L. (AUTHOR)
Source: Journal of Interactive Marketing. Nov2025, Vol. 60 Issue 4, p452-473. 22p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Nov2025, Vol. 60 Issue 4, p452-473. 22p.
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        Value: 10.1177/10949968241251694
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      – Code: eng
        Text: English
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        PageCount: 22
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      – TitleFull: Getting the Recipe Right: How Content Combinations Drive Social Media Engagement Behaviors.
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            NameFull: Becker, Larissa
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              M: 11
              Text: Nov2025
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              Y: 2025
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