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Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans' Meaning, Team Brand Identification, and Cocreation Mechanisms.

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Bibliographic Details
Title: Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans' Meaning, Team Brand Identification, and Cocreation Mechanisms.
Authors: Vollero, Agostino (AUTHOR), Sardanelli, Domenico (AUTHOR), Manoli, Argyro Elisavet (AUTHOR) ArgyroElisavet.Manoli@unibg.it
Source: Journal of Interactive Marketing. Nov2025, Vol. 60 Issue 4, p421-435. 15p.
Database: Business Source Ultimate
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ISSN:10949968
DOI:10.1177/10949968241305642