Vollero, A., Sardanelli, D., & Manoli, A. E. (2025). Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans' Meaning, Team Brand Identification, and Cocreation Mechanisms. Journal of Interactive Marketing, 60(4), 421. https://doi.org/10.1177/10949968241305642
Chicago Style (17th ed.) CitationVollero, Agostino, Domenico Sardanelli, and Argyro Elisavet Manoli. "Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans' Meaning, Team Brand Identification, and Cocreation Mechanisms." Journal of Interactive Marketing 60, no. 4 (2025): 421. https://doi.org/10.1177/10949968241305642.
MLA (9th ed.) CitationVollero, Agostino, et al. "Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans' Meaning, Team Brand Identification, and Cocreation Mechanisms." Journal of Interactive Marketing, vol. 60, no. 4, 2025, p. 421, https://doi.org/10.1177/10949968241305642.