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Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans' Meaning, Team Brand Identification, and Cocreation Mechanisms.

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Title: Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans' Meaning, Team Brand Identification, and Cocreation Mechanisms.
Authors: Vollero, Agostino (AUTHOR), Sardanelli, Domenico (AUTHOR), Manoli, Argyro Elisavet (AUTHOR) ArgyroElisavet.Manoli@unibg.it
Source: Journal of Interactive Marketing. Nov2025, Vol. 60 Issue 4, p421-435. 15p.
Database: Business Source Ultimate
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An: 188422924
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PubType: Academic Journal
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  Data: Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans' Meaning, Team Brand Identification, and Cocreation Mechanisms.
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  Data: <searchLink fieldCode="AR" term="%22Vollero%2C+Agostino%22">Vollero, Agostino</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Sardanelli%2C+Domenico%22">Sardanelli, Domenico</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Manoli%2C+Argyro+Elisavet%22">Manoli, Argyro Elisavet</searchLink> (AUTHOR)<i> ArgyroElisavet.Manoli@unibg.it</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Nov2025, Vol. 60 Issue 4, p421-435. 15p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=188422924
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/10949968241305642
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 421
    Titles:
      – TitleFull: Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans' Meaning, Team Brand Identification, and Cocreation Mechanisms.
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            NameFull: Vollero, Agostino
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            NameFull: Sardanelli, Domenico
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            NameFull: Manoli, Argyro Elisavet
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            – D: 01
              M: 11
              Text: Nov2025
              Type: published
              Y: 2025
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              Value: 60
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            – TitleFull: Journal of Interactive Marketing
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