Brand-to-Brand Engagement on Social Media: Typology and Implications.
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| Title: | Brand-to-Brand Engagement on Social Media: Typology and Implications. |
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| Authors: | Dineva, Denitsa (AUTHOR) DinevaD@cardiff.ac.uk, Lee, Zoe (AUTHOR), Mangiò, Federico (AUTHOR) |
| Source: | Journal of Interactive Marketing. Nov2025, Vol. 60 Issue 4, p377-396. 20p. |
| Database: | Business Source Ultimate |
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