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Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers.

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Bibliographic Details
Title: Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers.
Authors: Uduehi, Esther1 (AUTHOR) eouduehi@uw.edu, Saint Clair, Julian K.2 (AUTHOR) julian.saintclair@lmu.edu, Crabbe, Rowena3 (AUTHOR) rowena.crabbe@mccombs.utexas.edu
Source: Journal of Marketing. Nov2025, Vol. 89 Issue 6, p7-27. 21p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429241258493