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Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers.

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Title: Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers.
Authors: Uduehi, Esther1 (AUTHOR) eouduehi@uw.edu, Saint Clair, Julian K.2 (AUTHOR) julian.saintclair@lmu.edu, Crabbe, Rowena3 (AUTHOR) rowena.crabbe@mccombs.utexas.edu
Source: Journal of Marketing. Nov2025, Vol. 89 Issue 6, p7-27. 21p.
Database: Business Source Ultimate
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  Data: Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/00222429241258493
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 7
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      – TitleFull: Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers.
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            NameFull: Uduehi, Esther
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            NameFull: Saint Clair, Julian K.
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            NameFull: Crabbe, Rowena
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            – D: 01
              M: 11
              Text: Nov2025
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              Y: 2025
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              Value: 89
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              Value: 6
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            – TitleFull: Journal of Marketing
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