Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors.
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| Title: | Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors. |
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| Authors: | Arsel, Zeynep1 (AUTHOR) zeynep.arsel@concordia.ca, Zanette, Maria Carolina2 (AUTHOR) maria-carolina.zanette@neoma-bs.fr, da Rocha Melo, Carolina3 (AUTHOR) carolinadarochamelo@gmail.com |
| Source: | Journal of Marketing. Nov2025, Vol. 89 Issue 6, p57-76. 20p. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222429 |
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| DOI: | 10.1177/00222429241296459 |
