View in EDS HTML Full Text PDF Full Text

Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors.

Saved in:
Bibliographic Details
Title: Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors.
Authors: Arsel, Zeynep1 (AUTHOR) zeynep.arsel@concordia.ca, Zanette, Maria Carolina2 (AUTHOR) maria-carolina.zanette@neoma-bs.fr, da Rocha Melo, Carolina3 (AUTHOR) carolinadarochamelo@gmail.com
Source: Journal of Marketing. Nov2025, Vol. 89 Issue 6, p57-76. 20p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 188456405
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Arsel%2C+Zeynep%22">Arsel, Zeynep</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> zeynep.arsel@concordia.ca</i><br /><searchLink fieldCode="AR" term="%22Zanette%2C+Maria+Carolina%22">Zanette, Maria Carolina</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> maria-carolina.zanette@neoma-bs.fr</i><br /><searchLink fieldCode="AR" term="%22da+Rocha+Melo%2C+Carolina%22">da Rocha Melo, Carolina</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> carolinadarochamelo@gmail.com</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Nov2025, Vol. 89 Issue 6, p57-76. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=188456405
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/00222429241296459
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 20
        StartPage: 57
    Titles:
      – TitleFull: Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Arsel, Zeynep
      – PersonEntity:
          Name:
            NameFull: Zanette, Maria Carolina
      – PersonEntity:
          Name:
            NameFull: da Rocha Melo, Carolina
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 11
              Text: Nov2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 00222429
          Numbering:
            – Type: volume
              Value: 89
            – Type: issue
              Value: 6
          Titles:
            – TitleFull: Journal of Marketing
              Type: main
ResultId 1