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Better Innovation for a Better World.

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Title: Better Innovation for a Better World.
Authors: Dahl, Darren W.1 (AUTHOR) darren.dahl@sauder.ubc.ca, Noble, Charles H.2 (AUTHOR) cnoble@utk.edu, Schreier, Martin3 (AUTHOR) martin.schreier@wu.ac.at, Toubia, Olivier4 (AUTHOR) ot2107@gsb.columbia.edu
Source: Journal of Marketing. Nov2025, Vol. 89 Issue 6, p100-118. 19p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429251322774