APA (7th ed.) Citation

Dahl, D. W., Noble, C. H., Schreier, M., & Toubia, O. (2025). Better Innovation for a Better World. Journal of Marketing, 89(6), 100. https://doi.org/10.1177/00222429251322774

Chicago Style (17th ed.) Citation

Dahl, Darren W., Charles H. Noble, Martin Schreier, and Olivier Toubia. "Better Innovation for a Better World." Journal of Marketing 89, no. 6 (2025): 100. https://doi.org/10.1177/00222429251322774.

MLA (9th ed.) Citation

Dahl, Darren W., et al. "Better Innovation for a Better World." Journal of Marketing, vol. 89, no. 6, 2025, p. 100, https://doi.org/10.1177/00222429251322774.