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Better Innovation for a Better World.

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Title: Better Innovation for a Better World.
Authors: Dahl, Darren W.1 (AUTHOR) darren.dahl@sauder.ubc.ca, Noble, Charles H.2 (AUTHOR) cnoble@utk.edu, Schreier, Martin3 (AUTHOR) martin.schreier@wu.ac.at, Toubia, Olivier4 (AUTHOR) ot2107@gsb.columbia.edu
Source: Journal of Marketing. Nov2025, Vol. 89 Issue 6, p100-118. 19p.
Database: Business Source Ultimate
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1177/00222429251322774
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 100
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      – TitleFull: Better Innovation for a Better World.
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            NameFull: Dahl, Darren W.
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            NameFull: Noble, Charles H.
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            NameFull: Schreier, Martin
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              Text: Nov2025
              Type: published
              Y: 2025
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              Value: 89
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              Value: 6
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