View in EDS HTML Full Text PDF Full Text

Holistic Selling: An Emerging Paradigm in B2B Markets.

Saved in:
Bibliographic Details
Title: Holistic Selling: An Emerging Paradigm in B2B Markets.
Authors: Kalwey, Tim1 (AUTHOR) tim.kalwey@auckland.ac.nz, Krafft, Manfred2 (AUTHOR) m.krafft@uni-muenster.de, Lim, Yeji3 (AUTHOR) yejilim@fullerton.edu, Mantrala, Murali K.4 (AUTHOR) mmantrala@ku.edu
Source: Journal of Marketing. Nov2025, Vol. 89 Issue 6, p77-99. 23p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222429
DOI:10.1177/00222429251338820