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Holistic Selling: An Emerging Paradigm in B2B Markets.

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Title: Holistic Selling: An Emerging Paradigm in B2B Markets.
Authors: Kalwey, Tim1 (AUTHOR) tim.kalwey@auckland.ac.nz, Krafft, Manfred2 (AUTHOR) m.krafft@uni-muenster.de, Lim, Yeji3 (AUTHOR) yejilim@fullerton.edu, Mantrala, Murali K.4 (AUTHOR) mmantrala@ku.edu
Source: Journal of Marketing. Nov2025, Vol. 89 Issue 6, p77-99. 23p.
Database: Business Source Ultimate
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An: 188456408
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  Data: <searchLink fieldCode="AR" term="%22Kalwey%2C+Tim%22">Kalwey, Tim</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> tim.kalwey@auckland.ac.nz</i><br /><searchLink fieldCode="AR" term="%22Krafft%2C+Manfred%22">Krafft, Manfred</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> m.krafft@uni-muenster.de</i><br /><searchLink fieldCode="AR" term="%22Lim%2C+Yeji%22">Lim, Yeji</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> yejilim@fullerton.edu</i><br /><searchLink fieldCode="AR" term="%22Mantrala%2C+Murali+K%2E%22">Mantrala, Murali K.</searchLink><relatesTo>4</relatesTo> (AUTHOR)<i> mmantrala@ku.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Nov2025, Vol. 89 Issue 6, p77-99. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=188456408
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        Value: 10.1177/00222429251338820
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      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 77
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      – TitleFull: Holistic Selling: An Emerging Paradigm in B2B Markets.
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            NameFull: Kalwey, Tim
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            NameFull: Krafft, Manfred
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            NameFull: Lim, Yeji
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              Text: Nov2025
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              Y: 2025
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              Value: 89
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