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New Tools, New Rules: A Practical Guide to Effective and Responsible Generative AI Use for Surveys and Experiments in Research.

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Bibliographic Details
Title: New Tools, New Rules: A Practical Guide to Effective and Responsible Generative AI Use for Surveys and Experiments in Research.
Authors: Blanchard, Simon J.1 (AUTHOR) sjb247@georgetown.edu, Duani, Nofar2 (AUTHOR) duani@marshall.usc.edu, Garvey, Aaron M.3 (AUTHOR) agarvey6@utk.edu, Netzer, Oded4 (AUTHOR) onetzer@gsb.columbia.edu, Oh, Travis Tae5 (AUTHOR) travistae.oh@yu.edu
Source: Journal of Marketing. Nov2025, Vol. 89 Issue 6, p119-139. 21p.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429251349882