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Customer Engagement Prediction on Social Media: A Graph Neural Network Method.

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Title: Customer Engagement Prediction on Social Media: A Graph Neural Network Method.
Authors: Ma, Tengteng1 (AUTHOR) tengtengma@usf.edu, Hu, Yuheng2 (AUTHOR) yuhenghu@uic.edu, Lu, Yingda2 (AUTHOR) yingdalu@uic.edu, Bhattacharyya, Siddhartha2 (AUTHOR) sidb@uic.edu
Source: Information Systems Research (INFORMS). Sep2025, Vol. 36 Issue 3, p1887-1897. 11p.
Database: Business Source Ultimate
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ISSN:10477047
DOI:10.1287/isre.2021.0281