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Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending.

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Title: Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending.
Authors: Fang, Sihan1 (AUTHOR) sihanf@sjtu.edu.cn, Kwon, Hyeokkoo Eric2 (AUTHOR) eric.kwon@ntu.edu.sg, Gopal, Anandasivam2 (AUTHOR) anandasivam.gopal@ntu.edu.sg, Park, Yongjin3 (AUTHOR) yongjin.park@cityu.edu.hk
Source: Information Systems Research (INFORMS). Sep2025, Vol. 36 Issue 3, p1418-1436. 19p.
Database: Business Source Ultimate
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ISSN:10477047
DOI:10.1287/isre.2022.0530