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Should Ad Exchanges Subsidize Advertisers to Acquire Targeting Data?

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Bibliographic Details
Title:	Should Ad Exchanges Subsidize Advertisers to Acquire Targeting Data?
Authors:	Zhu, Wangsheng¹ (AUTHOR) wangshengzhu@ust.hk, Tang, Shaojie² (AUTHOR) shaojiet@buffalo.edu, Mookerjee, Vijay³ (AUTHOR) vijaym@utdallas.edu
Source:	Information Systems Research (INFORMS). Sep2025, Vol. 36 Issue 3, p1502-1521. 20p.
Database:	Business Source Ultimate
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Description
ISSN:	10477047
DOI:	10.1287/isre.2023.0126