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Should Ad Exchanges Subsidize Advertisers to Acquire Targeting Data?

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Title: Should Ad Exchanges Subsidize Advertisers to Acquire Targeting Data?
Authors: Zhu, Wangsheng1 (AUTHOR) wangshengzhu@ust.hk, Tang, Shaojie2 (AUTHOR) shaojiet@buffalo.edu, Mookerjee, Vijay3 (AUTHOR) vijaym@utdallas.edu
Source: Information Systems Research (INFORMS). Sep2025, Vol. 36 Issue 3, p1502-1521. 20p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Information+Systems+Research+%28INFORMS%29%22">Information Systems Research (INFORMS)</searchLink>. Sep2025, Vol. 36 Issue 3, p1502-1521. 20p.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1287/isre.2023.0126
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      – Code: eng
        Text: English
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        StartPage: 1502
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      – TitleFull: Should Ad Exchanges Subsidize Advertisers to Acquire Targeting Data?
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            NameFull: Zhu, Wangsheng
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            NameFull: Tang, Shaojie
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              Text: Sep2025
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              Y: 2025
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