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An Investigation of p -Hacking in E-Commerce A/B Testing.

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Bibliographic Details
Title: An Investigation of p -Hacking in E-Commerce A/B Testing.
Authors: Miller, Alex P.1 (AUTHOR) alex.miller@marshall.usc.edu, Hosanagar, Kartik2 (AUTHOR) kartikh@wharton.upenn.edu
Source: Information Systems Research (INFORMS). Sep2025, Vol. 36 Issue 3, p1691-1717. 27p.
Database: Business Source Ultimate
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ISSN:10477047
DOI:10.1287/isre.2024.0872