Big-data AI analytics in value-chain innovation and international marketing strategy: insights from SMEs in cultural and creative industries.
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| Title: | Big-data AI analytics in value-chain innovation and international marketing strategy: insights from SMEs in cultural and creative industries. |
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| Authors: | Zong, Zupan (AUTHOR) zongzupan@szu.edu.cn, Anwar, Muhammad Azfar (AUTHOR) m.anwar@ulster.ac.uk, Khan, Sana (AUTHOR) skhan@univ-catholyon.fr, Asmi, Fahad (AUTHOR) fasmie@ustc.edu.cn, Hussain, Nazim (AUTHOR) n.hussain@rug.nl |
| Source: | International Marketing Review. 2025, Vol. 42 Issue 4, p556-584. 29p. |
| Database: | Business Source Ultimate |
| ISSN: | 02651335 |
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| DOI: | 10.1108/IMR-02-2024-0049 |
