Managing Marketing: The Elevated View of Marketing within Firms.

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Bibliographic Details
Title:	Managing Marketing: The Elevated View of Marketing within Firms.
Authors:	Gnizy, Itzhak¹ (AUTHOR) itzikg@ono.ac.il
Source:	Review of Marketing Science. Oct2025, p1. 43p. 1 Illustration.
Database:	Business Source Ultimate

Description
ISSN:	21945985
DOI:	10.1515/roms-2024-0169