View in EDS PDF Full Text

Managing Marketing: The Elevated View of Marketing within Firms.

Saved in:
Bibliographic Details
Title: Managing Marketing: The Elevated View of Marketing within Firms.
Authors: Gnizy, Itzhak1 (AUTHOR) itzikg@ono.ac.il
Source: Review of Marketing Science. Oct2025, p1. 43p. 1 Illustration.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 188643936
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Managing Marketing: The Elevated View of Marketing within Firms.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Gnizy%2C+Itzhak%22">Gnizy, Itzhak</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> itzikg@ono.ac.il</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Review+of+Marketing+Science%22">Review of Marketing Science</searchLink>. Oct2025, p1. 43p. 1 Illustration.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=188643936
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1515/roms-2024-0169
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 43
        StartPage: 1
    Titles:
      – TitleFull: Managing Marketing: The Elevated View of Marketing within Firms.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Gnizy, Itzhak
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 16
              M: 10
              Text: Oct2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 21945985
          Titles:
            – TitleFull: Review of Marketing Science
              Type: main
ResultId 1