The Influence of Market Entry Strategies on the Success of Digital Service Innovations in the Mobility Sector.
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| Title: | The Influence of Market Entry Strategies on the Success of Digital Service Innovations in the Mobility Sector. |
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| Authors: | Eckert, Theresa1 (AUTHOR) theresaeckert@gmail.com, Hüsig, Stefan2 (AUTHOR), Doblinger, Claudia3 (AUTHOR) |
| Source: | Journal of Service Research. Nov2025, Vol. 28 Issue 4, p669-686. 18p. |
| Database: | Business Source Ultimate |
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| ISSN: | 10946705 |
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| DOI: | 10.1177/10946705241245463 |
