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The Influence of Market Entry Strategies on the Success of Digital Service Innovations in the Mobility Sector.

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Title: The Influence of Market Entry Strategies on the Success of Digital Service Innovations in the Mobility Sector.
Authors: Eckert, Theresa1 (AUTHOR) theresaeckert@gmail.com, Hüsig, Stefan2 (AUTHOR), Doblinger, Claudia3 (AUTHOR)
Source: Journal of Service Research. Nov2025, Vol. 28 Issue 4, p669-686. 18p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: The Influence of Market Entry Strategies on the Success of Digital Service Innovations in the Mobility Sector.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Service+Research%22">Journal of Service Research</searchLink>. Nov2025, Vol. 28 Issue 4, p669-686. 18p.
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      – Type: doi
        Value: 10.1177/10946705241245463
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 669
    Titles:
      – TitleFull: The Influence of Market Entry Strategies on the Success of Digital Service Innovations in the Mobility Sector.
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            NameFull: Eckert, Theresa
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            NameFull: Hüsig, Stefan
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            NameFull: Doblinger, Claudia
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              Text: Nov2025
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              Y: 2025
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              Value: 28
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