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Unlocking the Predictive Value of Excess and Deficit Customer Patronization Intentions.

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Title: Unlocking the Predictive Value of Excess and Deficit Customer Patronization Intentions.
Authors: Bhattacharya, Abhi1 (AUTHOR) abhattacharya3@cba.ua.edu, Neil Morgan2 (AUTHOR), Rego, Lopo3 (AUTHOR), Hewett, Kelly4 (AUTHOR)
Source: Journal of Service Research. Nov2025, Vol. 28 Issue 4, p687-703. 17p.
Database: Business Source Ultimate
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PubType: Academic Journal
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      – Type: doi
        Value: 10.1177/10946705241247172
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 687
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      – TitleFull: Unlocking the Predictive Value of Excess and Deficit Customer Patronization Intentions.
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            NameFull: Neil Morgan
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            NameFull: Rego, Lopo
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              M: 11
              Text: Nov2025
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              Y: 2025
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              Value: 28
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