Unlocking the Predictive Value of Excess and Deficit Customer Patronization Intentions.
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| Title: | Unlocking the Predictive Value of Excess and Deficit Customer Patronization Intentions. |
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| Authors: | Bhattacharya, Abhi1 (AUTHOR) abhattacharya3@cba.ua.edu, Neil Morgan2 (AUTHOR), Rego, Lopo3 (AUTHOR), Hewett, Kelly4 (AUTHOR) |
| Source: | Journal of Service Research. Nov2025, Vol. 28 Issue 4, p687-703. 17p. |
| Database: | Business Source Ultimate |
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