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Dying to Understand How Electronic Word of Mouth Legitimates Sustainable Innovations in Stigmatized Markets.

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Bibliographic Details
Title: Dying to Understand How Electronic Word of Mouth Legitimates Sustainable Innovations in Stigmatized Markets.
Authors: Villers, Stephanie1,2 (AUTHOR) svillers@uwaterloo.ca, Dhalla, Rumina3 (AUTHOR), Oberholzer, Jan4 (AUTHOR)
Source: Journal of Service Research. Nov2025, Vol. 28 Issue 4, p634-651. 18p.
Database: Business Source Ultimate
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ISSN:10946705
DOI:10.1177/10946705241248238