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Dying to Understand How Electronic Word of Mouth Legitimates Sustainable Innovations in Stigmatized Markets.

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Title: Dying to Understand How Electronic Word of Mouth Legitimates Sustainable Innovations in Stigmatized Markets.
Authors: Villers, Stephanie1,2 (AUTHOR) svillers@uwaterloo.ca, Dhalla, Rumina3 (AUTHOR), Oberholzer, Jan4 (AUTHOR)
Source: Journal of Service Research. Nov2025, Vol. 28 Issue 4, p634-651. 18p.
Database: Business Source Ultimate
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An: 188645810
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  Data: Dying to Understand How Electronic Word of Mouth Legitimates Sustainable Innovations in Stigmatized Markets.
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  Data: <searchLink fieldCode="AR" term="%22Villers%2C+Stephanie%22">Villers, Stephanie</searchLink><relatesTo>1,2</relatesTo> (AUTHOR)<i> svillers@uwaterloo.ca</i><br /><searchLink fieldCode="AR" term="%22Dhalla%2C+Rumina%22">Dhalla, Rumina</searchLink><relatesTo>3</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Oberholzer%2C+Jan%22">Oberholzer, Jan</searchLink><relatesTo>4</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Service+Research%22">Journal of Service Research</searchLink>. Nov2025, Vol. 28 Issue 4, p634-651. 18p.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1177/10946705241248238
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 18
        StartPage: 634
    Titles:
      – TitleFull: Dying to Understand How Electronic Word of Mouth Legitimates Sustainable Innovations in Stigmatized Markets.
        Type: main
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            NameFull: Villers, Stephanie
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            NameFull: Dhalla, Rumina
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            NameFull: Oberholzer, Jan
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            – D: 01
              M: 11
              Text: Nov2025
              Type: published
              Y: 2025
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              Value: 28
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              Value: 4
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            – TitleFull: Journal of Service Research
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