Artificial Intelligence and Influencer Marketing: Mapping the Field of Knowledge.

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Bibliographic Details
Title: Artificial Intelligence and Influencer Marketing: Mapping the Field of Knowledge.
Authors: Pilelienė, Lina1 (AUTHOR) lina.pileliene@vdu.lt, Bakanauskas, Arvydas Petras1 (AUTHOR) arvydas.bakanauskas@vdu.lt, Bendaravičienė, Rita1 (AUTHOR) rita.bendaraviciene@vdu.lt
Source: Management Theory & Studies for Rural Business & Infrastructure Development. Sep2025, Vol. 47 Issue 3, p370-388. 19p.
Database: Business Source Ultimate
Description
ISSN:18226760
DOI:10.15544/mts.2025.30