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How to Harness the Potential of User-Generated Content for Management Decisions.

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Bibliographic Details
Title: How to Harness the Potential of User-Generated Content for Management Decisions.
Authors: Kübler, Raoul V.1 (AUTHOR) kubler@essec.edu, Burmester, Alexa2 (AUTHOR), Paetz, Friederike3 (AUTHOR), Klarmann, Martin4 (AUTHOR)
Source: Schmalenbach Journal of Business Research (SBUR). Sep2025, Vol. 77 Issue 3, p407-418. 12p.
Database: Business Source Ultimate
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ISSN:03412687
DOI:10.1007/s41471-025-00226-5