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Does regional branding promote or inhibit dual innovation? An empirical study based on 298 agriculture-related enterprises in China.

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Bibliographic Details
Title: Does regional branding promote or inhibit dual innovation? An empirical study based on 298 agriculture-related enterprises in China.
Authors: Xiang, Xiaofang1 (AUTHOR), Chen, Man2 (AUTHOR) chenman027@126.com, Zhang, Xin3 (AUTHOR)
Source: Technology Analysis & Strategic Management. Nov2025, Vol. 37 Issue 11, p1249-1262. 14p.
Database: Business Source Ultimate
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ISSN:09537325
DOI:10.1080/09537325.2024.2416006