Seeing is Believing: Exploring Deepfake Video Ads and Brand Loyalty in the Experience Economy.
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| Title: | Seeing is Believing: Exploring Deepfake Video Ads and Brand Loyalty in the Experience Economy. |
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| Authors: | Arachchi, H. A. Dimuthu Maduranga1 (AUTHOR) slarachchi1@yahoo.com, Samarasinghe, G. D.2 (AUTHOR), Wickramasinghe, Ananda3 (AUTHOR) |
| Source: | Journal of Global Marketing. Nov/Dec2025, Vol. 38 Issue 5, p449-486. 38p. |
| Database: | Business Source Ultimate |
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