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The Effect of Gender-Neutral Marketing on Consumer Attribute Preference.

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Bibliographic Details
Title: The Effect of Gender-Neutral Marketing on Consumer Attribute Preference.
Authors: Yin, Yunlu (AUTHOR) yinyunlu@fudan.edu.cn, Li, Ruoou (AUTHOR), Su, Yi (AUTHOR)
Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1026-1044. 19p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251320605