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The Effect of Gender-Neutral Marketing on Consumer Attribute Preference.

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Title: The Effect of Gender-Neutral Marketing on Consumer Attribute Preference.
Authors: Yin, Yunlu (AUTHOR) yinyunlu@fudan.edu.cn, Li, Ruoou (AUTHOR), Su, Yi (AUTHOR)
Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1026-1044. 19p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: The Effect of Gender-Neutral Marketing on Consumer Attribute Preference.
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  Data: <searchLink fieldCode="AR" term="%22Yin%2C+Yunlu%22">Yin, Yunlu</searchLink> (AUTHOR)<i> yinyunlu@fudan.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Li%2C+Ruoou%22">Li, Ruoou</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Su%2C+Yi%22">Su, Yi</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Dec2025, Vol. 62 Issue 6, p1026-1044. 19p.
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RecordInfo BibRecord:
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        Value: 10.1177/00222437251320605
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 1026
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      – TitleFull: The Effect of Gender-Neutral Marketing on Consumer Attribute Preference.
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            NameFull: Yin, Yunlu
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            NameFull: Li, Ruoou
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            – D: 01
              M: 12
              Text: Dec2025
              Type: published
              Y: 2025
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              Value: 62
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