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Mapping Spatial Heterogeneity in Retail Advertising Effectiveness.

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Bibliographic Details
Title: Mapping Spatial Heterogeneity in Retail Advertising Effectiveness.
Authors: Luo, Bowen (AUTHOR) bluo4@central.uh.edu, Ranjan, Bhoomija (AUTHOR)
Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1063-1080. 18p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251328601